Bloom Box Energy

Original post on Feb 18, 2010

(CBS) In the world of energy, the Holy Grail is a power source that’s inexpensive and clean, with no emissions. Well over 100 start-ups in Silicon Valley are working on it, and one of them, Bloom Energy, is about to make public its invention: a little power plant-in-a-box they want to put literally in your backyard.

You’ll generate your own electricity with the box and it’ll be wireless. The idea is to one day replace the big power plants and transmission line grid, the way the laptop moved in on the desktop and cell phones supplanted landlines.

It has a lot of smart people believing and buzzing, even though the company has been unusually secretive – until now.

More Links –

Bloom Unveils Its Game Changing Energy (Mashable)

  • 3 major value propositions: lower energy costs, clean power, and reliable power
  • the box has a 3-5 year payback period, and fixed energy prices for the next ten years
  • the carbon footprint is 50% cleaner than the grid and 100% renewable
  • 24/7/365 power with always-on modular architecture. If a box or unit has to be fixed, it will still generate power, like a server farm
  • 11,000,000 kilowatts created so far
  • Foundation partners/customers: Coca-Cola, Bank of America, eBay, Cox Enterprises, FedEx, Walmart, Staples, and Google

Customer stats presented on 2/24

  • eBay: Bloom Boxes power about 15% of the campus
  • Walmart: First company to deploy Bloom Boxes on multiple sites (2 locations in California). Cost savings through a wider rollout of Bloom Energy, solar, and other green technologies
  • Coca-Cola: Aggressive about having clean, off-the-grid energy. Goal to have the same carbon footprint in 2015 as they did in 2004, regardless of growth
  • Google.org: “A privilege to be the first customer of Bloom.” – Larry Brilliant

Launch Article (2/19): Is K.R. Sridhar’s ‘magic box’ ready for prime time? (CNNMoney)

Bloom Box: Bloom Energy Powers Your Whole House with a Box (Mashable)

Bloom Energy has actually been operating for eight years, raising $400 million in funding from VCs including Kleiner Perkins (investors in Netscape, Amazon, Google and others). Its “Bloom Box” houses fuel cells that run on oxygen plus natural gas, landfill gas, bio-gas or even solar power.

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