This year, the ladies take the lead at #Web2Open during @w2e

(I’m reposting this from the Web2blog since I’m very proud of the way it came together!)

Web 2.0 Expo’s yearly on-site unconference is FREE to support extended members of the Web 2.0 community. We do our best to uphold the ethos of an unconference with an open on-site grid for session sign ups, but through the years we started to pre-program a handful of sessions to get the conversation off the ground immediately around topics we think will be useful and relevant to Web2Open participants.

This year the focus at Web2Open will be on practical discussions and insightful tutorials, so that when you walk away from the session, you’ll have tips, tools, and tactics that you can apply immediately to your business or project.

And this year, we’ve got some fine ladies taking the spotlight!

How Retailers Establish Metrics & ROI For Digital Marketing Campaigns

Macala Wright Lee Lifestyle marketing consultant, Macala Wright Lee is the founder and CEO of FashionablyMarketing.Me, the fashion industry’s leading digital marketing magazine and writes for popular tech blog Mashable. She has been featured in Women’s Wear Daily, the San Francisco Chronicle and Sportswear International. Join Macala to discuss how retailers are developing online-to-offline conversion metrics to establish value for digital strategies, Tuesday, May 4 @ 1:30pm.

API Panel Discussion:  Riding the Rollercoaster of Developer Ecosystem

Delyn Simons

Delyn Simons, Director of Developer Relations at Mashery, has worked with independent API developers since 2004. These days she tracks the movements of developers in their natural habitat from Mashery, the API platform service provider for NetflixBest BuyThe New York TimesCNET,Etsy, and many others. Previously, Delyn worked at eBay as the head of developer community and API platform marketing. She can be found on twitter@delynator and at her blog. When she’s not listening or learning something new in the world of open platform, you can usually find her spending time with her husband and two kids in San Francisco.

Join Delyn as she hosts a panel discussion of API experts representing popular developer platforms (Netflix, LinkedIn, Intuit) along with a mobile application developer to represent the voice of API consumers who have definite opinions on what works and what doesn’t. Her session will take place on Wednesday, May 5 @ 11:10am.

Multi-Platform Marketing: Lessons from the Trenches

Speaker Vanessa Camones has been working in high tech public relations and strategic communications for over 14 years. In January of 2008, she founded theMix agency, a firm that specializes in communications, social web strategy, and developer relations. She also spearheaded the first-ever social gaming conference, Interplay, and sits on the advisory board of a number of burgeoning startups. Vanessa’s corporate experience include roles at Cisco Systems and Atomz (purchase by WebSideStory), and her expertise spans digital content, security, wireless, gaming, entertainment, and consumer internet. She has worked with top-tier brands Pixar Animation Studios, Hewlett-Packard, Samsung, Creative Labs, SGN, and RockYou, among many others. At theMIX agency she leads all client communications strategy and product marketing counsel and loves every minute of it! Vanessa resides in San Francisco, CA, and was born and raised in Lima, Peru.

Attend Vanessa’s session to get insights on multi-platform (multi-channel) and developer marketing… and hear lessons learned from an experienced and seasoned professional,Wednesday, May 5 @ 12:40pm.

Shaherose CharaniaBy day speaker Shaherose Charania is Managing Director at Opinno, a global network of incubator spaces, entrepreneurs, and investors. By night she’s the founder and CEO of with a mission to increase the number of female founders of technology startups. At heart she is a mobile and telephony junkie who’s led new consumer products at Ribbit (BT). She’s also been the Director of Product Management at JAJAH (sold to Telefonica/O2), and at TiE oversaw governance and operations of 40+ entrepreneurship centers. She aspires to pour her entrepreneurial spirit into launching mobile solutions for emerging economies. Shaherose holds a B.A. in Business Admin from The University of Western Ontario’s Richard Ivey School of Business.

Social Media Monitoring and Measurement That Works

Maria Ogneva If you’re a social media marketing professional working for organizations or consulting independently and want to learn how to set goals, how to select social media monitoring solutions, what to listen for, best practices for engagement, how to defend from competitors, and how to structure unstructured data into insights that can help drive product development, pricing, and messaging decisions – this session is for you! Maria Ogneva combines her love for data and the social web as the Director of Social Media for Attensity, with a special focus on its Attensity360 product, a social media listening, measurement, and engagement platform.

Find her blogging on Attensity’s blog, personal blog, guest blogging anywhere social media engagement is discussed, or in person on Wednesday, May 5 at 2:35pm.

See a full schedule overview here and get more details on Web2Open on the wiki. All participants must have a badge to attend. Register for a FREE Expo pass with the code websf10opn.

Janetti Chon aka @janerri is the producer for Web2Open 2010. She is an independent content producer, writer, and community-builder working in the technology industry.

About janetti !

curious curious curious.
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