Smart developer strategy, will it work for Vodafone?

“We should maybe look at dropping the pants on those rev-share deals and giving it back to the developers to let them monetize it,” said [content services director Lee] Epting… As with practically every app store around, Vodafone 360 takes a 30 percent cut of an app sale, with the remaining 70 percent going to developers. She added, “In the end, we’re about selling tariff plans, and the way we’re going to sell tariff plans and differentiate ourselves is by having the best content proposition on the high street or wherever… We don’t necessarily have to drive towards revenue for all of that content.”

Source: Vodafone moots more generous rev-shares for app developers (Mobile Entertainment)

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