The sale of TechCrunch to AOL elicited a lot of responses, positive to negative, to some just reflective. My favorite was written by Marshall Kirkpatrick, editor at Read Write Web. Beyond the acquisition, he shares some great lessons from the TechCrunch trenches, good for any blogger to heed…
Things I Learned About Blogging from Michael Arrington
- A great blogger is always on. Looking back over my emails while working for TechCrunch, many of them are apologies for not having anything posted by 10am, or explaining why I am stopping work on a Friday evening.
- It’s important to be first, but if you’re not first – it’s important to link to whoever you learned about something from. The blogosphere is a trail of links, and status is built by earning links from others.
- It’s good to stir the pot, to challenge people who need challenging, but it’s also important to give people the respect they deserve.
- Details matter in your writing. Unclear, imprecise language is important to avoid.
- The background of company founders is important. It should influence who you chase down to write about and it should be included in any write-up of a startup.
- Conference sessions are boring and pointless, it’s usually better to work the halls for stories.
- Even a big, career advancing scoop is not worth ruining someone else’s career to get.