by Sense Networks

Relevant Recommendation, Personalization and Discovery from Mobile Location Data

Mobile location data is the richest data source currently available for understanding consumer behavior. Through mobile phones, navigation devices and vehicles, location data is already being generated by half the people on our planet. Macrosense analyzes large amounts of this mobile location data in real-time.

Macrosense enables companies to understand customers and anticipate needs in order to deliver accurate recommendation, personalization and discovery – better than ever before – without retaining customers’ original location data.

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