Source: Wired Gadget Lab
That’s the idea behind Push Pop Press, a digital creation tool designed to blow up the concept of the book. Frictionless self-publishing is a fertile new space, but this particular startup got a little help from former vice president Al Gore, whose exacting demands on an app version of his book Our Choice: A Plan to Solve the Climate Crisis gave this would-be company its first real boost.
Developed by former Apple employees Mike Matas and Kimon Tsinteris, Push Pop Press will be a publishing platform for authors, publishers and artists to turn their books into interactive iPad or iPhone apps — no programming skills required.
I was there last night 